- 3.2 billion kilowatts of energy were squandered.- 268,000 cubic yards of landfill were taken up.- 7.2 million barrels of oil were misspent in their processing (not including wasted gas for their delivery).- 1.6 billion pounds of paper were wasted.- 19 million trees were needed to be harvested.These directories were producing a staggering amount of waste, not only in terms of misused natural resources but also in filling of valuable landfill space. opt-out page was started because consumers are continually bombarded with Yellow and White Page directories at both their home and offices. At the time, over 500 million of these directories were printed every year that is nearly two books for every person in the country. And, with highly effective and measurable advertising channels like Google Ads and Facebook Ads so readily available, Australian businesses have long since put their advertising dollars to better use is a Yellow Pages company working to educate consumers and promote the green movement to eliminate the unsolicited delivery of Yellow and White Pages books. The Yellow Pages were once the holy grail of advertising in Australia, but with the rise of Google, the big old book has been obsolete for years. This allows you to make the most informed decisions (with no paper cuts attached!). price, trading hours, and even ways to pay, and provide direct links to business websites, where you can read more information. Sites like LocalSearch allow you to filter results based on your preferences i.e. Rather than paper cuts, visibility is at your fingertips through Google search results, or sites such as (pictured below). You need more than a 10cm square ad to make an informed chocie. When looking up plumbers in the Yellow Pages you’re left with an inconveniently small snippet on “WhY We ArE tHe RiGhT pLuMbEr FoR YoU!”. The environment, and your plumbing, will love you for it! Reason #4 – Visibility Therefore, opting-out stops this unnecessary recycling process in its tracks. Thryv Australia (formerly Sensis) reports that 98%, or 19,000 tonnes, of copies are recycled, however, this is still harmful through chemical, water and energy wastage. If you fall into the majority of Australians who don’t plan on using their copy of the Yellow Pages, consider opting out to reduce waste. Through a basic Google search of “plumber”, you can access an abundance of Google My Business results for plumbers in your local area, including written reviews, ratings and recommendations – all in a matter of seconds. One crucial piece of information is missing from the Yellow Pages– customer reviews. With only 2% of its original user base left, fewer and fewer businesses choose to advertise in the Yellow Pages – leaving you with way less choice. When Telstra subsidiary, Sensis, introduced the choice to opt-out of physical copies in 2011, distribution of the Yellow Pages fell by 98%, from 1,500,000 copies to just 46,000 (in Sydney & Melbourne). But there are more reasons to opt-out of the Yellow Pages than it going out of fashion with the Macarena – here are three reasons cancelling your Yellow Pages is a good idea. Gone are the days of dusting off the enormous directory to find a list of emergency plumbers while your kitchen rapidly floods from a burst pipe. With the entire internet’s worth of information in our back pockets, we’re hardly likely to reach for a book to solve our burning problems. Step Four (optional): Enter your email address to receive a cancellation confirmation. Step Three: Select the “Yellow Pages & White Pages” option and click cancel book. Cancel your Yellow Pages in four steps Step One: Visit this link Step Two: Enter your street address (and relevant age group). Here’s how to opt-out of your Yellow Pages delivery in four simple steps. So, you’ve just received the latest edition of the Yellow Pages and thought, “ who even uses them these days?!” as you tossed them unceremoniously into the recycling.
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